If I were to take out an orange plastic bag and tell someone that it contains all the clothes from my latest shopping spree, those in the know about the latest clothing brands would know right away that I had been shopping at the Japanese fashion brand BEAMS! Orange is BEAMS’s main color, and so are its orange plastic bags! When out shopping, many fashionistas love to collect these orange BEAMS plastic bags as they enjoy browsing clothes. So what are the main points of BEAMS that make it so beloved by both fashionistas and the public? Let’s check it out together!
BEAMS, Going Strong Since 1976
The innovative brand BEAMS was founded in 1976, and has a history of over 40 years. There are 16 independent sub-brands featured, covering almost all ages of men’s and women’s clothing, accessories, backpacks, shoes, watches, and desktops. Accessories, stationery, home accessories, and even furniture, gifts, and toys are also available. Except for a small number of self-designed and produced products, most of these items are based on the works of designers from Japan and Europe.
Because the styles and prices of the products are in line with the needs of all age groups and cultural backgrounds, they are very popular and highly valued in Japan. Since its establishment, BEAMS has become a pioneer in pioneering new ideas in design to the modern day. With the will of the original company “Shinko Co., Ltd.” whose name has the meaning of “brilliance and shining”, and the brand spirit of “magnanimity and weight” which refers to the Earth in the Beams logo, this brand has created a trendy lifestyle in Tokyo, along with many popular products made with the concept of being “simple and exciting”.
8 Hot BEAMS Brand Products
There are so many styles of BEAMS products, you may not know if there is one out there that suits you until you check it out. So keep an open mind, scroll down and have a look at all the possibilities here!
Men’s and Women’s Shirts and Blouses
The men’s shirts are simple but show character, and the women’s shirts are beautiful with many available styles, which can alleviate the trouble of picking the right clothing.
Men’s and Women’s Tops
The style of these tops is not fancy, and they are a mostly light-colored and monochrome series which makes them very suitable for people of any age!
Men’s and Women’s Jackets
The design of the jacket is simple but does not lose its wonderful characteristics. In terms of color, colors that are easy to wear are mainly used.
Men’s and Women’s Coats
There are many long and short coats that can make your figure look good. There are many choices for men’s styles as well.
A-line skirts, mermaid skirts and many other designs, with generous and decent colors, all helping to show off a strong feminine charm!
Misc. BEAMS Fashion Goods
In addition to the main clothing lines, BEAMS also sells various other types of fashion goods. When worn together with BEAMS clothing, the brand’s consistent design makes them look even better.
Boldly designed BEAMS brand watches are available in various colors, which are irresistible to those people who like to wear something strong on their wrist.
BEAMS Men’s and Women’s Bags
Bags are available for purchase on BEAMS ranging from those small to large, or those for personal use or work use. Many bags are designed with a small BEAMS logo featured on them, which fits the main design and does not stand out too much.
Buy new clothes for the new season! If you are worried about your current wardrobe and want to buy Japanese clothing, BEAMS should be your first choice. Those who are interested can click on the links to see more products.