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HOME > Fashion & Beauty > Angelic Pretty: The Empire of Japanese Lolita Fashion

Angelic Pretty: The Empire of Japanese Lolita Fashion

2018-08-07

Angelic Pretty Dress

You may know Lolita as the Nabokov novel about an illicit affair between some older dude and a young girl, but across the Pacific Ocean, “Lolita” has come to mean something vastly different. Born out of Japanese street style culture as “Lolita Fashion” in the 70s, Lolita fashion is intricate, layered, and visually modest; a version of femininity that doesn’t hinge on sexual maturity, or traditional notions. With dominate aspects being pink, lace and softness, Lolita fashion has come to stay. Lolita fashion reached its most popular heights back in the early to mid-2000s through the crossover medium of “visual kei” bands, which brought with them a mix of gothic, aristocratic, and heavy metal aesthetic influences—Gothic Lolita style, which has a more macabre focus than traditional Lolita fashion.

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  • 1 What is Angelic Pretty?
    • 1.1 The Lolita empire.
    • 1.2 “Kawaii” Stores
  • 2 “Kawaii” Clothing by Angelic Pretty
    • 2.1 Fluffy Dresses by Angelic Pretty.
    • 2.2 Warm socks for Lolita Fashion
    • 2.3 Hats for Lolita Fashion
  • 3 After Word
  • 4 Service Flow
    • 4.1 Related articles

What is Angelic Pretty?

The Lolita empire.

A Japanese company specializing in Lolita fashion; Angelic Pretty was founded in 1979 under the brand Pretty. since it has been renamed Angelic Pretty since 2001. They specialize in items in Lolita fashion and Victorian style, they have become increasingly popular in the last few years, when Lolita Fashion has reached its peak in Japan, but not only there, right now, Angelic Pretty is a worldwide success.

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オリジナルプリント「British Keys」シリーズのご紹介です★ ★12/23(土)入荷予定★

A post shared by AngelicPretty_official (@angelicpretty_official) on Dec 21, 2017 at 7:08pm PST

“Kawaii” Stores

Angelic Pretty have several stores that offer their own clothing under various brands, from accessories such as bows to dresses of various styles. highlighting the use of pink as the trademark color of the brand so this customers will feel like a princess. Most stores are decorated with fantastic aspects, much use of the color pink, references to fairy tales, stuffed animals and accessories. Not only in Japan , there’s stores overseas like the San Francisco location, and with an increasing online presence they are everywhere.

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Vintage Marineシリーズ 5/5(土)12:00販売START★ 晴れた夜が来たら星の海をクルーズしよう! お気に入りのフラッグを並べてポラリスの灯台まで #angelicpretty #lolitafashion #marine #marinelook #kawaii #summer #cute #newarrivals

A post shared by AngelicPretty_official (@angelicpretty_official) on May 1, 2018 at 9:30pm PDT

“Kawaii” Clothing by Angelic Pretty

Fluffy Dresses by Angelic Pretty.

Lolita fashion is dreamy, with intricate designs of hyper feminine clothing to look like a real life princess. Angelic Pretty give you all of hose elements in high quality dresses with fluffy skirts that will make you look truly kawaii. In a wide variety of colors, Angelic Pretty dresses are truly a Lolita’s dream. Check them out and find your favorite one.

Angelic Pretty Dress
Angelic Pretty Dress
Angelic Pretty Dress
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Warm socks for Lolita Fashion

In true Lolita fashion, when you dress everything must be about details, every single accessories is important, because it contributes to the total look. Angelic Pretty has some of the prettiest, warmest an more original items in the form of socks and stockings, and if they’re pink even better.

Angelic Pretty Warm Socks
Angelic Pretty Warm Socks
Angelic Pretty Warm Socks
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Hats for Lolita Fashion

Accessories Are life When you wear Lolita fashion, whether in the form of hats or headbands headgear is an amazing way to finish your outfit, from beanies to berets there’s a hat that is exactly what you want. Finish your outfit with one of these hats from our amazing selection.

 Angelic Pretty Hat
Angelic Pretty Hat
Angelic Pretty Hat
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After Word

Angelic Pretty is a brand that has come to stay, with their niche market position, they make every girl around interested in Lolita fashion. With their worldwide locations they have become a true staple for Lolita Fashion. If you want to get anything in this style, Angelic Pretty is the place to go, and our site brings it closer to you. So go ahead and visit so you can look as kawaii as you wish.

Service Flow

We bid on your behalf and ship the items you win to your address overseas! →See more

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